Pricing Dharma
A shop that changes its price based on how much you seem to know is not a shop, it is a gamble. We price by rule instead, and we publish the rules.
Rule one
Laptops, desktops and prebuilt machines carry a single price, shown beside the original MRP the model launched at. No Seva Fee is added to these — the price on the listing is the price you pay.
We show the launch MRP because it is honest context, not because the gap is a discount we invented. A 2022 machine should cost less than it did in 2022.
Rule two
When you build in the Gurukul Vault, each component is shown at what we paid to procure it. We add eight percent. You watch the arithmetic happen as you choose.
That eight percent is not profit alone. It pays for multi-point stress testing, thermal benchmarking, expert assembly and the store warranty that follows the machine home.
Worked example
Not a marketing illustration — this is exactly what the configurator shows you, with the same numbers.
| Part | Component | Our cost |
|---|---|---|
| Processor | AMD Ryzen 7 7800X3D | ₹34,500 |
| Motherboard | ASUS TUF Gaming B650M-PLUS | ₹16,500 |
| Memory | Corsair Vengeance 32GB DDR5-6000 | ₹9,800 |
| Graphics | GeForce RTX 4070 Super 12GB | ₹52,000 |
| Storage | Samsung 990 PRO 2TB | ₹14,500 |
| Power | Corsair RM850e 850W | ₹9,200 |
| Chassis | Corsair 4000D Airflow | ₹7,200 |
| Cooling | Thermalright Peerless Assassin 120 SE | ₹3,400 |
| Base procurement cost | ₹1,47,100 | |
| Gurukul Seva Fee, 8% | ₹11,768 | |
| You pay | ₹1,58,868 | |
Shipping is not in this table because we will not guess it. Exact courier cost is confirmed on WhatsApp or call before dispatch — never estimated, never padded.
The rule is the rule. Knowing less about computers does not cost you more here.
Scuffs, battery cycles and cosmetic grade go on the listing before you ask.
You pay the courier rate, quoted before dispatch. We do not profit on transit.
Open box, factory refurbished, corporate clearance and new sealed mean four different things, and we name which one.